Contact Details

murray@baselineconsultancy.co.nz
Mobile: 021 599 684
Telephone : 09 638 5379
Fax : 09 638 5381

Physical Address

Level 9 Telco House
16 Kingston Street
Auckland City

Postal Address

PO Box 56-323
Dominion Rd
Auckland

 

Baseline Consultancy was established in late 2007 by Murray Campbell to assist organisations to better use their knowledge bases for decision making.

Baseline provides businesses and public sector organisations
4 core specialist services:

Strategies for developing customers' long term brand commitment and customer value, including:

  • Market segmentation and customer profiling
  • Brand building
  • Communication development and evaluation of impact on brand equity and contribution to sales.
  • Assessing catalysts and barriers to acquisition and churn.
  • Aligning brand promise with product/service performance and processes for customer acquisition, service and recognition.

High value stakeholder relationship evaluation:

  • When the reputation of your company is shaped by just a select group of influencers it is better to weigh rather than count their opinion. Baseline can provide internationally experienced research practitioners who can undertake stakeholder research at the highest executive level.

Premium quality public opinion surveying:

  • Murray Campbell has conducted all General Election Polls for 3News since 1989 and was judged most accurate pollster for the last 3 elections.
  • Involved in high profile legal and community cases including legal applications to the NZ High Court and the Privy Council.

Evaluation and enhancement of publics’ engagement with government policy initiatives and community developments:

  • Public transport
  • Large infrastructure developments
  • Location of contentious land usage.

The guiding principles of Baseline are to:

  • First reassess your current knowledge bases, before you spend more money on new research.
  • Align your research and database budgets to what you want your organisation to achieve in the future, not in the past.
  • Be eclectic not dogmatic about the sources of insight and data you consult – rarely is there one silver bullet of consumer insight.
  • The value of knowledge should be judged by the quality of decisions it enables.

Murray is one of 14 Fellows of the Market Research Society and was the New Zealand representative for ESOMAR (European Society of Market Researchers) the world’s largest Market Research organisation.

Murray is also a frequent contributor to the advertising trade journal Ad Media and has been a senior judge for the last 4 Advertising Effectiveness Awards run by CAANZ.